Graphic mark, emblem, or symbol used to aid and promote public identification and recognition

Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.

The MTV logo. It has been modified to include images within the black areas from time to time.

In some countries, especially civil law countries, the threshold of originality required for copyright protection can be quite high so logo that contains simple geometric shapes or texts might not be eligible for copyright protection although it can be protected as trademark.