In practice, information is usually carried by weak stimuli that must be detected by specialized sensory systems and amplified by energy inputs before they can be functional to the organism or system. For example, light is mainly (but not only, e.g. plants can grow in the direction of the lightsource) a causal input to plants but for animals it only provides information. The colored light reflected from a flower is too weak for photosynthesis but the visual system of the bee detects it and the bee's nervous system uses the information to guide the bee to the flower, where the bee often finds nectar or pollen, which are causal inputs, serving a nutritional function.
Stewart (2001) argues that transformation of information into knowledge is critical, lying at the core of value creation and competitive advantage for the modern enterprise.
These sections are using measurements of data rather than information, as information cannot be directly measured.
Pragmatics is concerned with the purpose of communication. Pragmatics links the issue of signs with the context within which signs are used. The focus of pragmatics is on the intentions of living agents underlying communicative behaviour. In other words, pragmatics link language to action.
Semantics is concerned with the meaning of a message conveyed in a communicative act. Semantics considers the content of communication. Semantics is the study of the meaning of signs - the association between signs and behaviour. Semantics can be considered as the study of the link between symbols and their referents or concepts – particularly the way that signs relate to human behavior.
Syntax is concerned with the formalism used to represent a message. Syntax as an area studies the form of communication in terms of the logic and grammar of sign systems. Syntax is devoted to the study of the form rather than the content of signs and sign-systems.
Nielsen (2008) discusses the relationship between semiotics and information in relation to dictionaries. He introduces the concept of lexicographic information costs and refers to the effort a user of a dictionary must make to first find, and then understand data so that they can generate information.
Communication normally exists within the context of some social situation. The social situation sets the context for the intentions conveyed (pragmatics) and the form of communication. In a communicative situation intentions are expressed through messages that comprise collections of inter-related signs taken from a language mutually understood by the agents involved in the communication. Mutual understanding implies that agents involved understand the chosen language in terms of its agreed syntax (syntactics) and semantics. The sender codes the message in the language and sends the message as signals along some communication channel (empirics). The chosen communication channel has inherent properties that determine outcomes such as the speed at which communication can take place, and over what distance.
Information security (shortened as InfoSec) is the ongoing process of exercising due diligence to protect information, and information systems, from unauthorized access, use, disclosure, destruction, modification, disruption or distribution, through algorithms and procedures focused on monitoring and detection, as well as incident response and repair.
Information analysis is the process of inspecting, transforming, and modelling information, by converting raw data into actionable knowledge, in support of the decision-making process.
Information quality (shortened as InfoQ) is the potential of a dataset to achieve a specific (scientific or practical) goal using a given empirical analysis method.
Information communication represents the convergence of informatics, telecommunication and audio-visual media & content.