Gemeinschaft and Gesellschaft
Gemeinschaft (German pronunciation: [ɡəˈmaɪnʃaft]) and Gesellschaft ([ɡəˈzɛlʃaft]), generally translated as "community and society", are categories which were used by the German sociologist Ferdinand Tönnies in order to categorize social relationships into two dichotomous sociological types which define each other. Max Weber, a founding figure in sociology, also wrote extensively about the relationship between Gemeinschaft and Gesellschaft. Weber wrote in direct response to Tönnies.
According to the dichotomy, social ties can be categorized, on one hand, as belonging to personal social interactions, and the roles, values, and beliefs based on such interactions (Gemeinschaft, German, commonly translated as "community"), or on the other hand as belonging to indirect interactions, impersonal roles, formal values, and beliefs based on such interactions (Gesellschaft, German, commonly translated as "society"). The Gemeinschaft–Gesellschaft dichotomy was proposed by Tönnies as a purely conceptual tool rather than as an ideal type in the way it was used by Max Weber to accentuate the key elements of a historic/social change.
Tönnies was a Thomas Hobbes scholar—he edited the standard modern editions of Hobbes's The Elements of Law and Leviathan. It was his study of Hobbes that encouraged Tönnies to devote himself wholly to the philosophy of history and the philosophy of law. And it has been argued that he derived both categories from Hobbes's concepts of "concord" and "union".
The second edition, published in 1912, of the work in which Tönnies further promoted the concepts turned out to be an unexpected but lasting success after the first edition was published in 1887 with the subtitle "Treatise on Communism and Socialism as Empirical Patterns of Culture". Seven more German editions followed, the last in 1935, and it became part of the general stock of ideas with which pre-1933 German intellectuals were quite familiar. The book sparked a revival of corporatist thinking, including the rise of neo-medievalism, the rise of support for guild socialism, and caused major changes in the field of sociology. The distinction between Gemeinschaft and Gesellschaft was a large part of the discussion and debate about what constitutes community, among heavily influenced social theorists in the late nineteenth and early twentieth century such as Georg Simmel, Émile Durkheim and Max Weber.
The concepts Gemeinschaft and Gesellschaft were also used by Max Weber in Economy and Society, which was first published in 1921. Weber wrote in direct response to Tönnies, and argued that Gemeinschaft is rooted in a "subjective feeling" that may be "affectual or traditional". Gesellschaft-based relationships, according to Weber, are rooted in "rational agreement by mutual consent", the best example of which is a commercial contract. To emphasize the fluidity and amorphousness of the relationship between Gemeinschaft and Gesellschaft, Weber modified the terms in German to Vergemeinschaftung, and Vergesellschaftung, which are the gerund forms of the German words. Weber's distinction between Gemeinschaft and Gesellschaft is highlighted in the essay "Classes, Stände, Parties", which is the basis for Weber's three-component theory of stratification.
Having put forward his conception of the Gemeinschaft–Gesellschaft dichotomy, Tönnies was drawn into a sharp polemic with Émile Durkheim. In a review of Tönnies's book in 1889, Durkheim interpreted Gemeinschaft as having mechanical solidarity, and Gesellschaft as having organic solidarity, reproaching Tönnies for considering the second type of social organisation artificial and not expanding on the transition from the one type to the other. Durkheim stated that Tönnies's approach to understanding Gesellschaft was "completely ideological" but that "one cannot fail to recognize in this book truly forceful thinking and an uncommon power of organization.": 1198–1199 Tönnies did not agree with Durkheim's interpretation of his views, and in turn, when reviewing Durkheim's The Division of Labour in Society (1896), wrote that Durkheim failed to deal critically enough with the division of labor and that Durkheim's whole sociology was a modification of Spencer's (who had his own dichotomy between what he called the "militant society" and the "industrial society").
Women, in World War I propaganda, were dichotomized into the images of the selfish woman and the self-sacrificing home maker. The unethical, or selfish woman, was depicted in fiction as drunk and immoral, and wealthy enough to get away with it. In Porter Emerson Browne's story Mary and Marie, the character of Mary (the immoral woman) parties in New York, her lifestyle paid for with stock market profits from arms companies that "those darned fools in Europe are boosting by killing one another". The contrast of virtuous woman, Marie, is revered, saintly even though she has been savagely raped by the Germans and left for dead. The "immoral woman" archetype appears in Dana Gatlin's New York Stuff. Gatlin describes New York as "too engrossed with her materialistic provender, the things which can be judged in terms of dollars and cents, which can be bought and sold; the things which, in the destroyed or partially destroyed cities of Europe, the very hand of distraction has proved to be but ephemeral baubles after all." The "dangerous married woman" stereotype shows a woman trying to corrupt an innocent girl, a sterotype that appears in other novels. These stereotypes of corrupted femininity are presented in the wartime propaganda as a source of evil. Self-sacrificing women are the heart of the Gemeinschaft (providing the model for the dutiful wartime home maker). Even married women are a threat lurking within the Gemeinschaft when they act in ways that undermine this family structure.
Eric Hobsbawm argued that, as globalization turns the entire planet into an increasingly remote kind of Gesellschaft, so too collective identity politics seeks for a fictitious remaking of the qualities of Gemeinschaft by artificially reforging group bonds and identities.
In business usage, Gesellschaft is the German term for "company", as in Aktiengesellschaft or Gesellschaft mit beschränkter Haftung (GmbH). "Gemeinschaft" is used to identify groups which have or are claimed to have a more "mutual" element of affective loyalty. One important usage is in the German name for the European Economic Community, Europäische Wirtschaftsgemeinschaft.
The German phrase for "mutual insurance company" includes both words, "mutual" and "company." In the 1980s, the Frankenmuth Mutual Insurance Company, headquartered in the German-American city of Frankenmuth, Michigan, released various promotional items such as matchbooks, featuring, in a traditional German Fraktur font, a translation of their company's name, "Frankenmuth Gemeinschafts Versicherinungs Gesellschaft."