Its hybrid investor/builder model has led to both investments in fast-growing startups like Tumblr, Airbnb, Groupon and Twitter as well as more exclusive stakes in internally built startups such as Chartbeat, Bitly and SocialFlow. Betaworks was founded in 2007 by John Borthwick.
It has also recently come into the limelight a little more with The Intern podcast, hosted and produced by Allison Behringer. The podcast recounts a young woman beginning her career in the world of technology.
In 2016, Betaworks sold its Instapaper product to the social media scrapbooking site, Pinterest.