ʿĀd (Arabic: عَادٌ‎, Arab people ʿĀd) was an ancient tribe mentioned frequently in the Qurʾan.[1]

ʿĀd is usually placed in Southern Arabia,[2] in a location referred to as al-ʾAḥqāf ("the Sandy Plains," or "the Wind-curved Sand-hills").[1][3] The tribe's members, referred to as ʿĀdites, formed a prosperous nation until they were destroyed in a violent storm. According to Islamic tradition[disambiguation needed], the storm came after they had rejected the teachings of a Monotheistic prophet named Hud.[1][2] ʿĀd is regarded as one of the original Arab tribes, the "lost Arabs". Their capital may have been what is known as "Iram of the Pillars" in the Qurʾan although that may have been the name of a region or a people.[2][4][5]

In religious stories, Hud and the tribe of ʿĀd have been linked to a legendary king named ‘Ad, who ruled over a region whose capital was "Wūbar".[6]

According to the Quran, the ʿĀd built monuments and strongholds at every high point[7] and their fate is evident from the remains of their dwellings.[8][9] Despite this, no archaeologial evidence of their existence has ever been uncovered.[10]

There are other mentions of ʿĀd in the Qurʾan, namely Quran 7,[11][12] Q9:70,[13] Quran 11,[14][15][16], Q14:9,[17] Q22:42,[18] Q25:38,[19] Q38:12[20] 40:31,[21] Quran 41,[22][23] Q50:13[24] Q51:41,[25] Q53:50,[26] Q54:18,[27] Quran 69,[28][29], and Quran 89:6.[30][31]