Control the ads you see when you see them

With My Ad Center and About this Ad, you have greater control of your ad experience. Whether you're on Google services, like YouTube and Search, or on sites that partner with Google to show ads, you can block an ad, report an ad, learn who paid for an ad, and much more.

You can open My Ad Center directly on the ads you see on Google services, like Search and YouTube. With My Ad Center, you can:

My Ad Center will be rolled out gradually across all Google services in 2023. You may not see all of the following features on all Google services right away.

You can open About this Ad directly on the ads you see on partner sites and apps. Partner sites and apps use Google technology to show ads and are neither owned nor operated by Google. With About this Ad, you can:

Not every website or app uses Google technology to show ads. Many sites and apps use other ad platforms to show ads.

With My Ad Center and About this Ad, you can block ads you don’t want to see. After you block an ad, we’ll do our best to make sure you don’t see that same ad on Google services or partner sites while you’re signed in to your Google Account.

Keeping ads safe for users is a top priority for Google, but sometimes bad ones fall through the cracks. If you see an ad that you think violates Google’s ad policies, you can report it.

Reporting an ad does not block that ad. Learn more about how to block an ad.

If you see an ad on Google for a product or service you’re interested in, you can like that ad. After you like an ad, you may start to see ads like it more often.

With My Ad Center, you can customize your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customizing your ads, you have greater control of the kinds of ads you see on Google services, like Search and YouTube.  

When you customize your ad, you are influencing how Google determines what ads to show you. If you tell Google you’d like to see more ads about hiking and see fewer ads about jewelry, you may start to see more ads related to the outdoors  and fewer ones related to necklaces.

Customizing your ads doesn't mean you'll see more or fewer ads overall. When you tell Google you want to see fewer ads about a topic or brand, you’ll start to see fewer ads about that topic or brand soon. In some instances, however, you still might see an ad about that topic or brand. For example, if you wanted to see fewer ads about jewelry, but use Google Search to look for earrings, you may see ads for earrings.

You can customize your ads in My Ad Center and on ads you see on Google services. To customize your ads, when you see an ad on Google:

This feature isn’t available if you’ve turned personalized ads off or are signed out of your Google Account.

Google requires advertisers complete an identity verification process. This process requires that advertisers provide legal documentation with their name and location. You’ll see these ad disclosures on Google services, such as Search and YouTube, and other sites that partner with Google.

To learn more about an advertiser on Google services, like Search and YouTube:

To learn more about an advertiser on sites and apps that partner with Google: