LaLiga and UFC Team Up to Cross-Promote Their Sports to Fans Around the World

LaLiga and UFC Team Up to Cross-Promote Their Sports to Fans Around the World

The promotion-focused partnership will deepen relationships with LaLiga and UFC fans through social and digital media and event collaborations featuring current athletes and legends from both sports

In addition to social media collaborations, LaLiga North America will create social content around UFC Fight Weeks to expand awareness of UFC within the passionate soccer community.  Coverage will feature tune-in messaging for UFC events and pre- and post-fight coverage, including storytelling around specific UFC fighters tied to their trips to Spain, messages from LaLiga players supporting different UFC fighters, and recap content following fights.

Both leagues will also collaborate throughout the calendar year on campaigns such as Hispanic Heritage Month, International Fight Week, El Clásico, and UFC's upcoming 30th anniversary, by cross promoting these moments on their respective social channels.  UFC will also host LaLiga players and legends at the UFC Performance Institute in Las Vegas for training and knowledge-sharing opportunities.