Sports Betting Companies Advertise on College Campuses—but Not to Students, They Say

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https://www.wsj.com/articles/gambling-operators-push-sports-betting-at-collegesbut-not-to-students-they-say-11669815758

Sports Betting Companies Advertise on College Campuses—but Not to Students, They Say

Caesars has deals with LSU and Michigan State, while some industry executives and regulators raise concerns about advertising to young people

Caesars signs are posted at Louisiana State’s Tiger Stadium, where some LSU students in the stands aren’t old enough to make a legal bet.

With the rise of sports betting, one playing field has become a dividing line in the U.S. gambling industry: college campuses.

Caesars Entertainment Inc. has signed marketing deals with the Louisiana State University and Michigan State University athletics programs, giving the Las Vegas-based sports-betting operator access to advertise in college stadiums and other sports facilities and in digital and broadcast sports content, among other rights, according to the company. Financial terms of the deals haven’t been disclosed.