Fox Entertainment & Hulu Ink New Deal For In-Season Streaming Rights To Network’s Shows

The new Fox-Hulu pact ends months of uncertainty as the companies’ previous agreement was set to expire this September. As Deadline has reported, the independent network last year had started asking outside studios for flexibility to be able to sell shows to a new in-season stacking partner should the Hulu deal not get renewed. That was something WBTV — as well as other Fox suppliers — had an issue with as the move could have impacted a potential library (out-of-season) streaming sale, hindering some negotiations for new projects.
The renewal and expansion of the Fox-Hulu deal, along with the program output deal the two companies announced last February that allows Hulu to stream all out-of-season episodes of Fox-owned unscripted and scripted programs, underscores the continuing symbiotic relationship between the network and the streamer despite them not being corporately tied anymore.
“Our long-standing, valued partnership with Hulu consistently generates impressive results and creates an important pathway for our scripted, unscripted and animated series to maximize viewer reach,” said Rob Wade, CEO of Fox Entertainment. “Under this new deal, Fox solidifies its longer-term streaming strategy, while harnessing the power and strength of both Hulu and Fox to better serve our audiences and bring visibility to premium content across our streaming and linear platforms.”
“Continuing to be the next-day streaming home for current Fox hits, along with out-of-season episodes of well-loved Fox titles, reinforces Hulu’s unique position in the streaming space – as the only SVOD service to carry next-day series from multiple broadcast networks,” said Joe Earley, president of Hulu. “Fox has always been a great partner, but now Rob and his teams are leveling-up our relationship with their new marketing commitments, helping viewers understand where they can watch all of these shows.”
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