Aviator Nation unveils first pop-up shop in New York | Retail Dive

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Aviator Nation has opened up its pop-up location alongside the launch of its Winter 2022 collection, which features oversized hoodies and sweatsuits. The store also highlights its new Wild Collection, complete with cheetah, zebra and tiger prints, as well as “unique color combinations” of its outwear jackets that will be exclusive to the SoHo pop-up. “Behind California, New York City is the brand’s most heavily requested store location. Aviator Nation’s online shop sells to New York almost as much as California so it’s clear there are a lot of brand loyalists in the city,” a company spokesperson said via email to Retail Dive. “Paige feels like it’s finally the right time to meet the brand’s East Coast fans and she is super excited to bring Aviator Nation to SoHo for the next two weeks to celebrate the holidays.” to draw in customers and showcase their products offline. For DTC brands, selling to consumers via brick-and-mortar locations is part of their , pushing brands to pivot toward the strategy they initially sought to circumvent., have been opening up stores in New York this year. Vuori, a DTC fitness wear brand, in mid-October, a move it made after opening its first international store in London.