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The latest wave of the college sports arms race has athletic departments launching bespoke streaming platforms, like Arkansas’s Hogs+, to boost revenue and recruiting

University sports departments are used to building glitzy new stadiums, training facilities and even wellness centers to attract both athletes and fans. About a year ago, the University of Arkansas added a new kind of project to its list: a streaming platform called Hogs+.

The idea was to create a subscription service that would feature all kinds of new exclusive content about the university’s athletes and their lives, such as in-depth interviews, segments breaking down game film with star players and behind-the-scenes looks at teams before and after games. It costs $7.99 per month.