Customize your ads experience

With My Ad Center, you can customize your ads experience on Google services to see ads about things you like more often and ads about things you don’t like less often.  You can: 

Customizing your ads and limiting ads about sensitive topics do not affect the ads you see in the same way. When you customize your ads, you let Google know your preferences and we try to show you ads that suit them. If you ask to see fewer ads from a brand or topic, you may still see relevant ads from that brand or topic, but should see ads of different brands or topics more often. When you limit ads about sensitive topics, we recognize that the topic might be uncomfortable for you and make our best attempt to not show you ads about those topics. 

With My Ad Center, you can customize your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customizing your ads, you have greater control of the kinds of ads you see on Google services, like Search and YouTube.  

When you customize your ad, you are influencing how Google determines what ads to show you. If you tell Google you’d like to see more ads about hiking and see fewer ads about jewelry, you may start to see more ads related to the outdoors  and fewer ones related to necklaces.

Customizing your ads doesn't mean you'll see more or fewer ads overall. When you tell Google you want to see fewer ads about a topic or brand, you’ll start to see fewer ads about that topic or brand soon. In some instances, however, you still might see an ad about that topic or brand. For example, if you wanted to see fewer ads about jewelry, but use Google Search to look for earrings, you may see ads for earrings.

You can customize your ads in My Ad Center and on ads you see on Google services. To customize your ads, when you see an ad on Google:

This feature isn’t available if you’ve turned personalized ads off or are signed out of your Google Account.

With My Ad Center you can limit the ads you see about certain topics that you might find uncomfortable. You can limit whether you’ll see ads about certain sensitive ad topics, including:

We will make our best attempt to not show you ads about the topics you’ve chosen, but in some cases these ads may still appear.

When you limit ads about sensitive topics, it affects the ads you see on Google services while you are signed in to your Google Account.

To allow ads about the sensitive topics you’ve limited again, repeat the steps above.