You may have less than 10 weeks left to let your mom, brother, or anyone else outside your home use your Netflix login for free
You may have less than 10 weeks left to share your Netflix password with people outside your home before the company starts charging for the privilege.
in July after its first subscriber loss in over a decade — 200,000 users — during the first quarter of 2022.
In a letter to shareholders Thursday, Netflix said it expected to "roll out paid sharing more broadly" later in the first quarter. This means that by the end of March, it's possible you won't be able to give out your password for free.
Netflix said account sharing affected over 100 million households, which "undermines our long term ability to invest in and improve Netflix." It added that while its terms of use already limited account use to a single household, "we recognize this is a change for members who share their account more broadly."
"As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don't live with," the shareholder letter said.
Subscribers will be able to transfer a user profile to a new account, it added.
The shareholder letter said some Latin American users canceled their subscriptions as a result of the sharing charge. Netflix added that it expected near-term engagement to fall. But as people who borrowed accounts begin subscribing themselves, overall revenue should improve, it said.
The planned broader rollout of the sharing charge follows the , where users are showed up to five commercials an hour. At $7 a month, "Basic With Ads" costs $3 less than the cheapest ad-free tier.
Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.